When you start publishing your
writing online, you may be wondering how to pick the best keywords
for your SEO-friendly blog.
Now in case you are not clued
up on the complex science of ranking on Google, it turns out getting
an article to the front page and getting those precious clicks is
actually very hard. Many things come into consideration, (many of
which I don’t address here, such as domain names and URL slugs)
however, every aspiring writer should know how to pick the best
keywords in order to make their blog SEO-friendly. Take notes!
3
Factors to consider:
When
considering how to pick the best keywords, there are three important
things you should remember for an SEO-friendly blog.
Oh, and not too sound too
obvious, but it’s pretty essential your keywords are on-topic and
relevant!
1.
Length of Keywords
-
Short-tail keywords are
keywords that are only one to two words long. For example,
‘Blogging.’ These keywords are so competitive that you don’t
stand a chance of landing on Google unless you are already a massive
name. For instance, typing in ‘Blogging,’ leads directly to the
#1 search result being Blogger.com.
The other downside to these
keywords is that the majority of search traffic is highly unspecific
and your visitors will be less targeted.
Of course, if you have invented
a word or you have a unique brand name, these keywords may be useful.
-
Mid-tail keywords are
keywords that are a little bit longer, perhaps two to three words in
length, such as ‘SEO blogging tips.’
Of course, there is still high
competition for a lot of these words, however it is slightly easier
to find a niche if you do everything else right. At least with a
mid-tail keyword your audience will be more targeted.
-
Long-tail keywords are
usually phrases of four words or more, for example ‘How to write
an SEO-friendly blog.’
The conversion rate on these
keywords is normally a lot higher, however you still have to work
hard to find the write phrases, as search volume tends to be lower.
These are ideal if you are wondering how to pick the best keywords
for highly targeted traffic.
2.
Nature of Keywords
-
Navigational Keywords
are less useful in blog posts as they are usually used when someone
wants to find a certain page, such as ‘SimplyWellWritten Home
Page.’ However they can still be used if the purpose of a blog
post is to direct users to another page. -
Informational Keywords
are extremely important for bloggers as they represent users looking
for information. An example of this is ‘What is SEO?’ This
question is being searched by thousands of people every month and
using these are crucial to attracting readers. -
Transactional Keywords are
also important to integrate into your blog posts. They can include
searches such as ‘Best UK copywriters.’ As this is a service
many companies are looking to buy. Creating a blog post with this
type of keyword can form a sales funnel and drive conversions.
3.
Keyword density
-
This refers to the percentage
of your blog post’s total word count that is made up of your key
word or words. Aim for a keyword density of around 1-2% for Google
to consider your post ‘most relevant.’ -
The reasoning behind this is
simple. ‘Keyword stuffing’ refers to posts that are so full of
keywords they are unreadable. This can lead to your post being
punished by Google, whereas if you undervalue your keywords then
Google won’t have any idea what your post is about! It’s all
about appealing to the algorithm and making something that is easy
to understand.
We hope you’ve taken these
things to heart. Now you know how to pick the best keywords, get out
there and start writing your awesome new SEO-friendly blog!
* * * * *
Ready to make your brand
stand out with copy that packs a punch? Contact us now for
hard-hitting copy that demands attention.
For more information visit:
home | Simplywellwritten
https://www.simplywellwritten.com/
Gillingham, United Kingdom
home | Simplywellwritten
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